News Archive: Archive for October 2013

The British Flat Union Flag Shoe

19 Oct 2013

The British Flat Union Flag Shoe!

From the onset of the business I have had repeated requests for a ballerina shoe in the design of my logo.  I knew what I was looking for with the design and rejected ideas of a shoe made out of Union Flag material and also rejected the idea of an embroidered or painted flag, it’s been done and I wanted something a bit different, a bit more special.
The shoe itself had to be of the same comfort and exacting standards of a ‘British Flat Shoe’ and the flag itself had to be the right way up, show all the relevant slim and wide white parts of the flag.  (There are oodles and oodles of union flags on products which are the wrong way up, have the wrong wide parts in the wrong place.)  Given that this is a British made product and is also, not only depicting the Union Flag but is also The British Flat Shoe logo, this had to be done right.

The idea of layering out of leather strips the various parts of the flag was a design I was aiming for. 

Creating the flag took some time as a generic template had to be made which, not only created the flag across a size but would also suffice for a size 9.  Using too much leather on the front of the shoe would make the whole thing too bulky.  Working with the factory we created the template of the flag.  By laying the template over the leather and using a stich marker we could then mark up the leather to begin making the flag itself.  A prototype shoe made from white binding tape which forms the white background and then strips of patent red leather were applied over the top by hand to finish the flag, the only piece is then machined into place by hand.

To see the process in action. Click on the following You Tube Video:

An interesting comment was posted by Kate Hills from on my Twitter account which is @Britishflatshoe who said and I quote ‘Great to see a Union Jack design that’s actually made in Great Britain.’ 

I think she was referring to the amount of Union Jack merchandising which comes in from abroad – hence why the flag is usually upside down or displayed with the white bits in the wrong sequence.

How many sleeps until Christmas?

14 Oct 2013

Mid October already…!

Following some important feedback from my customers and 'would be' customers I am now making size 3 and size 9 shoes. In the next few days I will be stocking all 12 colours in both these sizes. 

No news on half sizes yet but i promise this is still very much on my radar.

A few interesting things have happened on Twitter this past week or so.  I am delighted to have got a mention including pictures on Upcoming is an online magazine publishing thought-provoking stories, glamorous events, cultural insights and interesting news.

I also made it to the following online publication:


Once again Kat Farmer kindly wore a pair of my British Flat Navy/Cream toe Shoes shoes and has written on her blog.  You can keep up to date with Kat’s blogs by subscribing, you can find her here:

A British Family is worthy of mention as James Bradshaw is designing and making leather traditional leather products which he is now selling.  You can find their products here: They have some great little products so if you are stuck for a gift pop along to the site and take a look.

On the mention of gifts.  Christmas is coming.  The British Flat Shoe Company is now offering gift vouchers.  You can buy the ‘gift vouchers’ from ‘Shop for Shoes’ on the website.  We are also offering some accessory products for your shoes which you can view from the ‘Accessory’ page.  There are some great little padded insoles with a built in 'gel' implant which really are superb, particulalry if you have a pair of shoes that are just a little bit too big or do not have the comfort in the sole you need.

International and European Postage facility:  I have been fortunate enough to attract some buyers from USA recently and made a decision to add the postage details to my website thus making it transparent for customers to view the overseas and calculate the overseas postage details.  We can now post out to Europe and Rest of the World. The website will work out the postage and remove the VAT from the countries which are VAT exempt. Just to make you aware that at the checkout the VAT will still show but when you actually come to pay the VAT is taken off and just the relevant postage charges left in place. 


The Next Blog will feature the making process of The British Flat Union Flag Shoe... 

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